Swim Week Group is Redefining Swim Week.

Founded by Shane SantaCroce, CEO of SantaCroce Models, our mission is to bring back the original purpose of a fashion show, connecting designers with buyers.

As a premier event production company, we curate high-impact Swim Week events that showcase next-level talent, elevate brands, and drive real business results for designers, models, and sponsors.

Swim Week 2026 will be a 3-day immersive experience designed to ignite relationships, close deals, and inspire global attention.

Miami Swim Week 2026

VIP Meet & Greet

Networking Mixer

Opening Night fashion Show

Morning Show

Afternoon Show

Evening Headliner Show

Brunch & Fashion Show

Designer Trunk Show

Buying Opportunities

Swim Week 2026

Make your event unforgettable with our comprehensive event marketing solutions. From strategy to execution, we ensure your brand shines and your audience is fully engaged.

Day 1 – Connect & Kickoff

Set the tone. Build the buzz. Make the first impression.

Designer Meet + Greet: An exclusive pre-show welcome session where designers are introduced to each other, sponsors, influencers, and press. This is where collaborations are born and stories begin. Expect champagne, flash interviews, and early media coverage.

VIP Networking Mixer: Hosted in a premium venue, this mixer brings together high-level attendees: buyers, brand reps, celebrity stylists, and elite models. This is not a party—it’s your first strategic move.

Opening Night Fashion Show: A high-production runway show featuring a curated selection of statement-making designers. This is the launchpad for Swim Reap’s energy and aesthetic—expect cinematic visuals, exclusive front-row seats, and live-streamed coverage.

Day 2 – All Day Runway

From sunup to spotlight, it’s fashion in full force.

Morning Show: Emerging Designers: A showcase for fresh talent. Up-and-coming brands present their collections in front of buyers, press, and scouts. A discovery zone for what’s next in swimwear.

Afternoon Show: Collabs & Indie Brands: Featuring collaborations between designers, influencers, and lifestyle brands. These collections tell stories—bringing innovation, culture, and niche fashion into the spotlight.

Evening Show: Headliners & Global Designers: The marquee event of the day. Household names, international talent, and trendsetting collections take center stage under the lights. This is Swim Reap at peak volume.

Day 3 – Style & Sales

From the runway to retail. The real business of fashion happens here.

Brunch Fashion Show (Invitation Only): An intimate, luxury affair for select designers, buyers, influencers, and press. Held in a scenic, upscale setting, this show delivers elegance, exclusivity, and conversation over curated cuisine.

Designer Trunk Show (Open to Buyers/Media): A fully merchandised sales floor experience where designers can interact directly with buyers. Orders are placed, collections are reviewed up close, and media capture post-show buzz. This is where fashion becomes commerce.

Frequently Asked Questions

1. Who can apply to walk in the Swim Week 2026 fashion shows?

Models of all backgrounds are encouraged to apply. You must be 18 or older, comfortable modeling swimwear, and available for fittings, training, and rehearsals prior to the event. Applications are reviewed by SantaCroce Models' casting team.

2. How do I submit my brand as a designer for Swim Week 2026?

Designer applications can be submitted through our official Designer Invitation page. You’ll need to include your lookbook, brand bio, and social links. Our production team will follow up with qualified applicants for interviews and onboarding.

3. What are the benefits of sponsoring Swim Week Group 2026?

Sponsors gain direct exposure to a curated audience of fashion buyers, media outlets, and influencers. Packages include brand placement, stage visibility, digital content integrations, and post-event media amplification.

4. Will tickets be available to the public?

Yes. General admission and VIP ticket options will be released in Fall 2025. Early access will be available for email subscribers and event partners. Join our mailing list to stay informed and secure your seat early.

Testimonial

This team brought fresh ideas and innovative marketing techniques to our corporate retreat. Their creative campaigns attracted top-tier attendees, and the event ran smoothly from start to finish. We were impressed with how professional and results-oriented they were, and the feedback from attendees was overwhelmingly positive.

– David R

Our charity gala was a huge hit, thanks to the incredible event marketing team. They took care of everything, from planning to post-event follow-up, allowing us to focus on our mission. Their expertise helped us raise more funds and attract a larger audience. Highly recommend for any event!